Genetsis g-commerce signs Partnership with the IDOLWEAR / ADORE group

Shanghaï and Paris, December 16, 2021

Genetsis g-commerce, an international leader in marketing and digital, and the IDOLWEAR / ADORE group, specialist in Livestream E-commerce, have decided to come together to offer an optimal and unparalleled service to brands wishing to maximize the performance of their online business in the Chinese market.

Genetsis g-commerce is an online business partner, that developed a proprietary AI-powered business intelligence model software called G-data: a real-time, multi-platform integrated, advanced analytical SaaS solution for online businesses in China.

G-data collects data from all e-Commerce and social media platforms, sCRM, market and competitors to offer live, dynamic, multiplatform data analysis, predictions, and recommendations.

Brands can now turn their data into actionable insights giving them the intelligence they need to succeed when and where it counts.

For its part, the IDOLWEAR / ADORE group is a major player in Livestream area and notably holds the Douyin (ByteDance) and Kuaishou approvals. This allows it to optimally launch brands wishing to expand in China, including foreign companies on the “Livestream crossborder” model. IDOLWEAR / ADORE has more than 18 years of e-commerce experience and provides a global marketing and logistics service on behalf of its customers.

As an international player, IDOLWEAR / ADORE can therefore operate directly from Europe. This makes it possible to carry out oversea livestreaming, that is to say broadcasts outside China in order to sell directly to Chinese consumers.

To do so, IDOLWEAR / ADORE also controls the entire logistics chain via its numerous warehouses.

This partnership aims to offer a full set of services to brands wishing to develop on Chinese networks. The latter will benefit from an easier vision of E-commerce activities in real time and in their language via the G-data software solution.

With IDOLWEAR / ADORE, brands will also be able to count on the services of a major player in online and offline retail, managing both marketing and logistics, and providing the most efficient and innovative services in E-commerce 3.0.

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