Get out of eCommerce Platforms!

⚠"Get out of #eCommerce platforms!"

🔊A new trend for eCommerce brands in #China is to get hands dirty and leave the comfort zone when doing #OnlineBusiness! What does it mean for the consumer?

📌Here is a sampler of the presentation from Genetsis g-commerce Managing Director, German Torrado at the China Crossroads. During this session, he covered several topics including how platforms have become more complex, marketing more expensive and customers profiles more sophisticated over the last 10 years in China.

Thanks to Frank Tsai for giving this opportunity to share those insights!

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